September 14, 2007
* Apple products. This one I’m least proud of, but it is what it is. I own a MacBook Pro, a G5 desktop, a 23″ studio display, two iPods and and iPhone. I share a Mac Mini with Mr. Pencil. What it comes down to is that I spend as much as half of my waking life in front of a computer. It needs to work well, and the peripherals and devices need to integrate with it. It feels right.
* Aveda. I am not much of a girl, and cosmetics are certainly not a big spending point for me. However, one thing that cures my ills: anxiety, headaches, exhaustion, stress and fury–a bath. Add to that my searingly sharp sensitivity to smells, and it adds up to what Aveda sells: admittedly expensive, wonderful smelling, world- and animal-loving products that are great for soaking in. Problem is, Aveda bath salts are $36. Not a typo: $36. How does one justify that kind of spending? Maybe by putting it on one’s Amazon.com wishlist and passive-aggressively hoping that someone buys it for my thirtieth birthday, which happens to be NEXT MONTH. Hint, hint. Hint. Self-loathing.
* Tsubo shoes. I’m on my third pair. I don’t buy a lot of shoes (or clothes for that matter; I’m kind of a charity case), but these fit what my friend Aileen calls my “techno-sporty” fashion sense. I’ve been buying them for five or six years, and they have consistently been my “everyday” shoes. Do the math: that means each pair is lasting 2-3 years. And I walk a lot.
I’d like to be without brand loyalty. It makes me feel a bit weird. But I think everyone around here has this problem. I ran it by Mr. Pencil and he reacted immediately: “I don’t have any brand loyalty!” Except that after five minutes’ conversation, we’d exposed these:
* Google (yeah, it’s a brand)
* BMW Motorcycles and parts
* REI products (to a lesser extent)
What are your brand loyalties?